The Missing Layer in Enterprise Digital Transformation: Physical Context

Providing physical context for data is vital for scaling up digital innovations, says VEERUM VP Meaghan Snethlage.

Meaghan Snethlage, VP of Business Development at VEERUM, emphasizes the importance of physical context in digital transformation. She notes that data about physical assets is often scattered across various systems, teams, and projects. This lack of cohesion can hinder the successful scaling of digital innovations.

To address this issue, Snethlage advocates for integrating physical context into digital twin solutions. This would allow for a more comprehensive understanding of physical assets and their relationships.

By incorporating physical context, organizations can make more informed decisions and optimize their digital transformation efforts.