B&M Uses Digital Twin to Plan Store Refits in Wigan

B&M is using digital twin technology to plan store refits in Wigan, UK.

B&M is leveraging digital twin technology to plan and optimize store refits in Wigan, UK. The retailer is using a virtual replica of its stores to simulate and test different design and layout options. This approach allows B&M to reduce costs and improve the overall shopping experience for customers.