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Software2026-10-14 22:35 UTC

Digital Twins Enable Companies to Know Their Customers Without Interviews

The technology allows businesses to create virtual replicas of their clients, facilitating personalized marketing and customer service.

Digital twins have been gaining traction in various industries, and now they're being used to revolutionize customer relationships. By creating a virtual replica of a client, companies can gain a deeper understanding of their needs and preferences. This technology enables businesses to provide personalized marketing and customer service, leading to increased customer satisfaction and loyalty.

The process of creating a digital twin involves collecting data from various sources, including customer interactions, purchase history, and demographic information. This data is then used to create a virtual replica of the client, which can be used to simulate different scenarios and predict customer behavior.

Companies like Salesforce and Oracle are already leveraging digital twins to enhance their customer service and marketing efforts. As this technology continues to evolve, it's likely that more businesses will adopt digital twins to improve their customer relationships.

Source: Forbes Uruguay — read the original article
This article is an independent rewrite and summary, not a reproduction of the original.
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